bel group
Jan 4, 2012
Bel Group charges GolinHarris to strengthen brand awareness among Chinese consumers
SHANGHAI– Bel Group, the manufacturer behind cheese brands such as including The Laughing Cow and Babybel, has named GolinHarris as its public relations partner in China for 2012.
Nov 18, 2011
Bel Group hooks Rapp Shanghai as activation partner
SHANGHAI - Rapp Shanghai has been appointed as the activation partner for Bel Group, which has popular cheese brands in mainland markets, including Babybel and The Laughing Cow.
Jun 3, 2011
Bel Group reviews US$217m global media account
GLOBAL - Bel Group, the French owner of the Babybel and The Laughing Cow brands, has called a review of its estimated US$217 million (€150 million) global media planning and buying account.
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